One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach. This then begs the obvious question (which isn’t so obvious)—why do customers buy in the first place.

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Marketing is an ongoing journey for your business.

Although this may appear to be self-evident, the behaviors of many small business owners suggest otherwise. For many, it's enough to develop a website, a brochure, or attend a few networking events, and then sit back and wait for results. That is rarely the case with effective marketing.

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