What is Branding?
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
Read MoreI’ll be honest, I didn’t know how to pronounce “niche” until just a few years ago. That being said, no matter how your pronounce it, it’s very important to the success of your business. Let’s say you are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue.
Read MoreOnce you’ve got your business plan written it’s time to iron out some of the basics. This part is important because it’s something that I’ve seen business who are making 10+ million dollars a year skip out on, and it’s come to bite them in the rear when they least expected it.
Read MoreIt may seem boring or like a waste of time, but taking the time to write a clear comprehensive business plan for your business is very important. The reason reason is that it forces you to:
Create a vision
Define what success looks like
Identify what problem you’re solving
Know who you target audience/customer is
Decide how you will reach that market
